Sony Expecting 'Great Deal of Momentum' with PS3

Sony has commented on its October performance and hyped the growth of the PlayStation brand for the month. Going forward, they're expecting a sizable sales spike for PS3.



Although it would appear that Nintendo has decided not to bother discussing October's NPD results (letting the data speak for itself), Microsoft has already issued its response and now Sony has chimed in.

"October 2007 was a strong month for the PlayStation brand, according to NPD data. Overall the PlayStation brand showed a 39% increase in total retail dollars generated year-over-year in the US with total sales of $353.4 million for the month. Overall, SCEA's console business remains strong with combined sales of PS3 and PS2 for the month of October at $258.5 million in revenue," commented SCEA in a release, according to Wired.

And while the PS3 sold just 121K units for October, the price cut hadn't taken effect yet. According to CEO Howard Stringer, PS3 sales have recently zoomed to 100,000 per week. "SCEA expects a great deal of momentum moving forward this holiday and beyond with the availability of new PS3 hardware and pricing. Based on internal data, the company is already seeing a great spike in sales with a 192% lift for the PS3 over the past two weeks," SCEA continued.

The company also commented on the growth of its portable: "The PSP sold 286K units at retail for the month of October. Overall sales of the PSP are up 120% year over year due to the popularity of the slimmer and lighter PSP , which includes video-out capabilities for $169. And with 24 first and third-party software titles being released this holiday season, such as SOCOM: U.S. Navy SEALs Tactical Strike and Final Fantasy Tactics: The War of The Lions, as well as new spots for the wildly popular "Dude, get your own" campaign, the PSP will undoubtedly continue to gain momentum through the coming months."

Finally regarding the aging PS2, SCEA noted: "Seven years into its life cycle the PS2 remains the best-selling gaming platform ever released, selling 183K units for the month of October. The release of games such as BUZZ! The Mega Quiz, Guitar Hero III: Legends of Rock, and the just released limited-edition PS2 bundled with SingStar Pop will continue to make the console a perfect choice for families interested in social games and will be hugely popular this holiday season."


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